Do you have lots of ideas and drive? It's a match! You will be challenged every day to contribute your cleverness. Your personal development is just as important to us as our KPIs. Your spirit is to fuel a steep learning curve, surpass yourself and be part of something that makes a difference for hard-working people? Then you've come to the right place - we need you and your mindset. As the Marketing Operations Manager at plancraft, you play a crucial role in scaling the company to become the #1 craftsmen software in Europe. Your key challenges will include:
- Enhancing our marketing operations to drive growth and efficiency.
- Implementing and managing marketing automation tools and processes.
- Utilizing data to drive marketing strategies and decisions.
Key Responsibilities:
Marketing Technology and Automation: - Oversee and optimize the marketing technology stack to enhance operational efficiency.
- Implement and manage marketing automation tools.
- Ensure seamless integration of marketing systems and tools.
Data-Driven Marketing: - Utilize data analytics to drive marketing strategies and decisions.
- Monitor and analyze key performance indicators (KPIs) to inform strategic decisions.
- Generate comprehensive reports and summaries for management, providing actionable insights.
Attribution and Performance Marketing: - Develop and implement a robust attribution setup to accurately measure and evaluate marketing effectiveness across channels.
- Collaborate with performance marketing teams to optimize campaigns and maximize ROI.
- Leverage attribution models to allocate budgets effectively and improve channel performance.
- Stay updated on industry trends and best practices in attribution and performance marketing.
Lead Management:- Align marketing initiatives with sales objectives to improve lead quality and conversion rates.
Salary: The salary for this position is between €50,000 and €65,000 per year, depending on your experience.
