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Munich, Germany
Are you a digital strategist who thrives at turning websites into high-performing business channels? We're looking for a Channel Manager (m/f/d) - Website & Digital Experience to own and evolve egym.com as EGYM Technology's most critical owned channels. You'll define strategy, drive conversion performance, and coordinate cross-functional teams - from Product Marketing and Demand Gen to Engineering - while partnering with your EGYM Wellpass counterpart on shared digital experiences. You'll own measurable business impact across lead generation, brand storytelling, and user experience. Join us in Munich and shape the digital future of EGYM Technology.
Channel Ownership & Strategy: You own the website as a channel across all three EGYM properties (EGYM Group, EGYM Technology and EGYM Wellpass) - strategy, content calendar, editorial governance, and performance. Define and manage the site roadmap in alignment with GTM priorities, product launches, and brand objectives.
Lifecycle Management: You manage the page lifecycle and run regular content audits to keep the site lean and high-performing. You oversee the strategic migration from Acquia Drupal to Sanity
Collaboration: You serve as the primary website counterpart for Product Marketing, Demand Gen, Brand, Sales Enablement, and regional marketing teams. You prioritize and brief web development requests, and manage external web agencies and partners
Optimization: You own website conversion rate as a primary KPI and drive month-over-month improvement through testing and optimization. You define and track website KPIs: traffic, engagement, lead generation, cross-site routing effectiveness, and conversion funnels
SEO Strategy & Growth: You create and own the SEO strategy in partnership with Performance Marketing, including keyword targeting, on-page optimization, structured data, and content gap analysis
Reporting: You report on website performance monthly/quarterly to marketing leadership with actionable optimization recommendations based on GA4 and conversion data
Synergies: You partner closely with your EGYM Wellpass counterpart on shared web components and cross-site initiatives to ensure consistency across the digital ecosystem
Website Management: You bring 3–5+ years in website management, digital marketing, or digital channel management, ideally in a B2B SaaS or tech environment
CMS & Content Platform: You have hands-on experience managing content in a headless CMS (Sanity, Contentful, or similar is a strong plus) and can independently manage the full content lifecycle
Analytics: You have a solid understanding of SEO, on-page optimization, content strategy, and web analytics (GA4, conversion tracking) to inform optimization priorities
Conversion Rate: You have demonstrated experience identifying funnel drop-off points and recommending optimizations through landing page design, form reduction, and CTA testing
Project Management. You possess strong project management skills with the ability to juggle multiple workstreams, stakeholders, and deadlines across cross-functional teams
Communication & Collaboration. You are fluent in English for our international scope, exceptionally strong in stakeholder management, and comfortable working across marketing, product, sales, and engineering teams. German is a plus
Tool Mastery & Operations. You own Sanity CMS, GA4, and reporting workflows. You become the go-to person for web content operations across all properties
Governance & Processes. You establish clear processes for content requests, prioritization, and publishing. You complete a full page audit across all properties and recommend optimizations and sunsets
Sanity Migration & Launch. You successfully execute and launch the strategic migration from Acquia Drupal to Sanity, ensuring smooth adoption across teams
Strategic Recognition. You position the website as a recognized strategic channel across marketing, sales, and leadership through monthly performance reporting and cross-functional partnership
Modern & International: Be part of a modern and international company culture where talent and passion are welcomed, heard, and part of the decision-making process
Work-Life-Balance: Benefit from flexible working hours, hybrid working policy (2 office days) and 30 days of vacation per year
Continuous Development: Develop your skills with varied, challenging tasks and regular feedback to benefit from a steep learning curve
Fit & Healthy: Train for free with EGYM Wellpass in several thousand sports and health facilities across Germany and/or use our in-house gym with EGYM products
Benefit Budget: Enjoy a flexible benefit budget of 60 € monthly for your Mobility Subsidy and/or Meal Allowance
Discounts: Get a variety of great discounted offers, from fashion to leisure, through our employee benefits portal
Bike Leasing: Stay active and use our leasing bike offer on your way to work or in your spare time
Subsidized Pension: Profit from our employer-subsidized pension
Mentoring Program: Exchange knowledge and grow together across teams and locations through our self-organized mentoring platform
Upload your documents in pdf format (CV, salary expectations and earliest possible start date) and specify the job ID #1942.
Contact: Jana Fakesch
For further information: https://career.egym.com
Warning regarding phishing emails: Please be aware that all official EGYM recruitment communication is sent exclusively from jobs@egym.com. If you receive a suspicious message from any other domain, please ignore it and do not share personal information if in doubt.
EGYM is a global fitness technology leader, providing fitness and health facilities with intelligent workout solutions. EGYM makes exercising smarter and more efficient with its comprehensive suite of connected gym equipment and digital products that integrate seamlessly with 3rd-party-hard- and software. The result is a fully connected training experience that drives measurable business and health outcomes on and off the training floor.
EGYM also offers subscription-based corporate fitness- and wellness solutions built on a combination of gym-access and EGYM fitness programs that directly target costly chronic conditions and boost employee health, leading to higher productivity and well-being.
EGYM's global headquarters are in Munich, Germany, with North American offices in Denver, Colorado.
EGYM is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs, regardless of race, gender, religion, sexual orientation, age or any other aspect of an individual's identity.