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EGYM
Munich, Germany
We are looking for a Team Lead CRM to join our EGYM Wellpass Marketing Team in Munich! As a leader in our CRM efforts, you will be responsible for shaping the vision, leading a talented team, and driving user engagement through sophisticated, data-driven strategies. If you are a strategic thinker with a passion for leadership and customer journeys, this is your opportunity to lead our CRM team to the next level. Join our motivated and ambitious team!
Leadership: You lead, mentor, and develop a three-member-CRM team, fostering a culture of excellence, collaboration, and continuous improvement
Strategy & Vision: You define and implement the overarching CRM strategy to increase engagement, satisfaction, and long-term customer retention
Campaign Oversight: You oversee the planning and execution of multichannel CRM campaigns (email, push, in-app, etc.), ensuring alignment with broader marketing goals
Advanced Analysis: You drive a data-first culture, tracking and reporting on global CRM performance and KPIs, while identifying high-level optimization opportunities
Lifecycle Automation: You lead the development and scaling of automated lifecycle journeys (onboarding, re-engagement, loyalty) to maximize customer lifetime value
Cross-functional Collaboration: You act as a key stakeholder, working closely with Product, Data, and Tech teams to enhance our toolstack and user experience
Budget & Resource Management: You manage the CRM budget and resources effectively to achieve departmental objectives
Education: You hold a degree in marketing, business, data science, or a related field
Experience: You have 5+ years of experience in CRM or marketing automation, with at least 1-2 years in a leadership or team lead capacity
Expertise: You bring deep knowledge of CRM strategies, customer segmentation, and marketing automation best practices
Tools: You are highly proficient in leading CRM platforms (e.g., Braze, Salesforce, Hubspot) and analytical tools
Leadership Skills: You have strong leadership qualities with the ability to inspire, guide, and grow a team in a fast-paced environment
Analytical Mindset: You are exceptionally data-driven and capable of translating complex data into actionable strategic insights
Language skills: Excellent communication skills in both German and English
Leadership Integration: You have successfully integrated with the team and established clear development paths for your direct reports
Strategic Roadmap: You have defined a 12-month CRM roadmap that aligns with the company’s growth and retention targets
Optimisation: You have identified and implemented key improvements in current automation journeys and team workflows to increase efficiency and impact
Modern culture: Be part of a modern and international company culture where talent and passion are welcomed, heard, and part of the decision-making process
Continuous Development: Develop your skills with varied, challenging tasks and regular feedback to benefit from a steep learning curve
Work-Life-Balance: Benefit from flexible working hours, hybrid working policy (2 office days), and 30 days of vacation per year
Fit & Healthy: Train for free with EGYM Wellpass in several thousand sports and health facilities across Germany and/or use our in-house gym with all EGYM products
Mobility: Enjoy a monthly travel subsidy of 45€ for public transport
Mentoring Program: Exchange knowledge and grow together across teams and locations through our self-organized mentoring platform
Discounts: Get a variety of great discounted offers, from fashion to leisure, through our employee benefits portal
Bike Leasing: Stay active and use our leasing bike offer on your way to work or in your spare time
Subsidized Pension: Profit from our employer-subsidized pension
Upload your documents in English (CV, salary expectations and earliest possible start date) and specify the job ID #1959.
Contact: Marco Ohde
For further information: https://career.egym.com/