Our HTGF Portfolio of startups offers excellent opportunities and is always hiring talented people.
Doinstruct
We are looking for a creative and driven Field Marketing Manager to build and scale our Field Marketing function from the ground up at Doinstruct. In this role, you will design and execute high-impact marketing initiatives aimed at reaching a largely offline, non-digital-native audience. You’ll be responsible for developing a scalable event strategy that directly influences revenue growth, targeting around 2–3 events per month. This is a unique opportunity to shape our approach to Field Marketing, experiment with innovative formats, and create meaningful connections with our audience.
Build & Execute Field Marketing Programs – Develop and implement marketing initiatives that drive pipeline generation and influence approximately €1 million in revenue per year.
Event Strategy & Execution – Strategize, plan, and execute various marketing events, including physical, digital, and hybrid formats, aimed at effectively reaching and engaging our audience.
Collaborate Across Teams – Work closely with Sales, Customer Success, and Leadership to align marketing efforts with business objectives, pulling in relevant stakeholders to support events as needed.
Measure & Optimize – Track performance metrics and iterate on campaigns to improve efficiency, engagement, and overall revenue impact.
Establish Scalable Processes – Lay the groundwork for a robust, repeatable event marketing playbook, ensuring scalability as we expand into new markets.
Audience-Centric Marketing – Develop approaches to effectively reach a non-digital-native audience, experimenting with creative strategies to maximize engagement.
Field Marketing Experience – At least 2 years of experience in Field Marketing within a B2B SaaS environment, ideally with exposure to launching programs from scratch.
Proven Revenue Influence – Demonstrated ability to design and execute marketing programs that drive measurable revenue impact.
Strategic & Hands-On Approach – Ability to balance high-level strategy with detailed, hands-on execution, especially when experimenting with new event formats.
Data-Driven & Adaptive – Comfort with measuring marketing performance, making data-driven decisions, and refining approaches to maximize results.
Collaboration & Communication Skills – Strong ability to work with Sales, CSMs, and Leadership, aligning efforts to drive revenue growth.
Fluency in German & English – Excellent communication skills; knowledge of another European language is a plus.
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At doinstruct, you can make full use of your skills and play an active role in the further development of our start-up. And yes, we attach great importance to a positive working atmosphere, maximum transparency, communication at eye level, and support every step of your personal and professional development.
Even if you don't tick all of the boxes, but you are motivated and want to work with us, you are very welcome to apply.
We embrace diversity and hire people based on their ability to perform a job. People of any race, gender, gender expression, sexual orientation, religion, age, disability, political opinion, or marital status are welcome at doinstruct.
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For questions or remarks please reach out to our Talent Acquisition Manager, Leonard, at leonard.mielke@doinstruct.com.